Sector presentation

Morocco is recognized worldwide as a welcoming destination. It offers natural and historical resources and monuments, and highly qualified touristic areas suitable for business and networking.

  • Located at only 14 km from Europe, Morocco is only 2h30 flight from the main European capitals.
  • Features: 3,500km of coasts, mild climate, various landscapes (sea, mountains, valleys and desert), exceptional cultural heritage in imperial cities, medieval medinas, renowned gastronomy, wonderful art craft, and a welcoming population. All these guarantee a subtle and refined touristic experience.

Morocco Offer

Sectorial strategy

The new sectorial strategy, Vision 2020, aspire to upgrade the tourism as a real locomotive of Morocco’s economic, social and cultural development.

A choice that makes Morocco a favorite destination for tourism, culture entertainment, sport and business.


  • Put Morocco among the top 20 touristic destinations worldwide.
  • Double the accommodation capacity.
  • Double the number of foreign tourists.
  • Triple the number of domestic tourists.


  • 8 new destinations.
  • 200,000 news beds in hotels and similar.
  • 1 million tourists from targeted emerging markets.
  • Creation of 470,000 direct jobs.
  • 140 Billion dirhams of touristic income by 2020.
  • 150 billion dirhams of touristic GDP.

Vision 2020 key numbers

  • 20 million tourists.
  • 200,000 new beds.
  • 270,000 new direct jobs.
  • 140,000 Billion dirhams of touristic income.


  • 33 million tourists in 2016, an increase of 1.5% compared with 2015.
  • Accommodation capacity of 242,624 by 2016, an increase of 11,290 beds compared with 2015.
  • 25 million nights in 2016, an increase of 5% compared with 2015.
  • 63 billion dirhams of touristic income by 2016.
  • 515,000 direct jobs in 2015, which is almost 5% of total jobs in Morocco.
  • 4% of GDP in 2016.

Investment opportunities

  • Programme Azur 2020: Create a sound offer of seaside tourism that makes Morocco competitive worldwide.
  • Programme Green/Eco/Developpement Durable (sustainable development): Valorization of natural and rural resources while preserving the sociocultural authenticity of the sites.
  • ProgrammePatrimoine et Heritage (Heritage): Promotion of the cultural identity of Morocco through the structuration and valorization of the material and non-material heritage, and the construction of appealing and coherent touristic products.
  • Programme Animation, Sport et Loisirs (Entertainment, sport and recreation): Creation of a rich and varied entertainment offer that is supported by touristic infrastructures in order to strengthen the Morocco offer make it more appealing and competitive.
  • Programmes Niches a forte valeurajoutee, ou affaires et bien-etre (Niches with high added value or business and wellbeing): Reinforce the position of Morocco as a touristic destination for business, wellbeing and health.
  • ProgrammeBiladi: Reinforce the touristic offer to domestic market through products adapted to local habits.